•
Wrigleyville knows which customers respond to its promotions, how much
they spent and what they purchased. It can measure conversion rates, the
value of keyword buys and the ultimate return on advertising campaigns.
It knows exactly where and how to spend its advertising dollars most
effectively.
• Best Buy uses its central analytical platform to
analyze unstructured data and make decisions about which products to
promote, which are duds and how effective its advertising campaigns are.
• JCD Repair, a six-year-old iPhone, iPad and Android repair
business based in Chicago encourages customer to post reviews of its
service on Facebook, Yelp and Google Plus Local to help to generate more
business. That helps the small company know what it is doing right and
when it makes a mistake that it can quickly rectify.
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